The Digital Marketing Specialist is responsible for supporting both digital and offline teams in promoting and creating content across business locations, social media platforms, and websites. This role also involves contributing to employer branding initiatives such as organizing internal or public events.
Main responsibilities:
- Develop engaging and relevant content tailored to various platforms and target audiences.
- Manage social media platforms and maintain an active approach.
- Create various promotional materials and assist in organizing internal and public events.
- Update and maintain websites and other online profiles, including Google Business Profile.
- Perform minor adjustments and modifications to visual materials.
- Visit and review business locations, participating in branding activities.
- Contribute to employer branding initiatives.
- Monitor marketing budget expenditures.
- 3-5 years of working experience in digital marketing and/or social media management, or a related role
- Experience working in WordPress or other website programs
- Experience working in design programs (Canva, Photoshop, Inkscape..)
- Experience in creating content for Social media platforms (Facebook, Instagram, TikTok..)
- Familiarity with SEO best practices and content optimization techniques will be seen as an advantage
- PC literacy and excellent knowledge of MS Office tools
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced environment and adapt to changing priorities
- High proficiency in English
Your application will be treated as confidential.