SELECTIO Leadership Academy

Ana Frlan Bajer joined SELECTIO in 2007 as Head of Recruitment and Selection Projects. In 2013, she was employed by IKEA Croatia where she participated in the preparation, planning, and implementation of selection and employment of over 300 employees for the first IKEA department store in Zagreb. As an internal coach, she also participated in onboarding of the same employees. Upon completion of the project, for family reasons, she moved to Singapore where, through volunteer work, she gained valuable multicultural experience. Upon her return to Croatia, she returned to the SELECTIO Group and began to engage in what she loves most, namely, training and human resource development.

Ana has worked on the development and implementation of several leadership programs. She has held many workshops in the fields of communication skills, teamwork, time management and goals, professional stress, motivation, etc. In addition to being an HR consultant and coach for external clients, she also works on the development of HR processes within the SELECTIO Group.

Other professional experience includes consulting projects, certification on the Employer Partner certificate project of excellence, and career counseling.

She is a psychologist and psychotherapist with an integrative orientation.

As the initiator of the program for the development of senior government officials and a long-term collaborator of the State School of Public Administration, Jasna has educated multiple generations of managers. She established programs for several courses and devised and implemented numerous educational and developmental initiatives. She holds a master's degree in psychology from the Faculty of Philosophy in Zagreb and has trained in several psychological disciplines, accumulating 20 years of experience as an HR professional, trainer, and consultant for human development. At the Higher Education Institution for Entrepreneurship, she lectured on Organizational Psychology, and today, in addition to HR consulting, she engages in executive coaching as well as research on organizational climate and job satisfaction.

With a master's degree in psychology, Ana joined the SELECTIO Group in 2017 within the Recruitment and Selection department. She led numerous complex searches in various industries and collaborated with international companies such as Henkel, Heineken, Fortenova Grupa, Dukat, Coca-Cola, Tele2, INA, Schneider Electric, and British American Tobacco.

Her experience also includes work on consulting projects such as the Employer Partner Certificate and the Excellence in Challenges award, where she had the opportunity to evaluate HR practices for domestic and international organizations, in addition to which she participated in and led projects examining the organizational climate and employee satisfaction.

In the role of trainer, she participated in a multi-year employer branding project to empower young and unemployed people to enter the labor market. In addition, she developed training content and held various trainings and webinars with a focus on leadership and soft skills, after which she became the coordinator of the Future Resilience project.

Her experience in psychological counseling includes work on the Employee Counseling and Support Program, as well as therapeutic work within a private psychological center and a student counseling center at the Faculty of Philosophy in Zagreb. In addition, she is currently under supervision for a Cognitive-behavioral psychotherapist.

Proud of the opportunity to grow and develop alongside the SELECTIO Group, a leading consulting company in human resources management, Aleksandar Zemunić has been collaborating with an exceptional team of HR professionals who have successfully completed some of the most significant projects for the domestic labor market for 20 years. He earned a master's degree in Human Resource Management from Cardiff University in the United Kingdom and a bachelor's degree in Financial Management from the Faculty of Economics at the University of Osijek. He is a lecturer on numerous HR topics, a licensed BELBIN® team roles methodology advisor, and a certifier of excellence in human resource management as part of the Employer Partner project. He is also a recipient of the Chevening scholarship, administered by the British Council. His areas of expertise include organizational and personnel analysis, human resource management strategy, competency systems, performance management, motivation, and rewards, as well as employee recruitment and selection.

Martina has a master's degree in psychology from the Faculty of Humanities and Social Sciences in Zagreb and holds an MBA from the Faculty of Economics in Ljubljana. She has extensive experience in human resource management and business development. In the consultant firm SELECTIO she is responsible for the branches of business that include HR consulting, education and development, HR revision, and certification.

Projects of importance include HR audit, organizational development, management assessment, and building leadership capacity in organizations such as Abbvie, British American Tobacco, Coca-Cola, Erste bank, Heineken, Hekel, INA, Infobip, LIDL, Philip Morris International, Pliva, Procter&Gamble, McDonald’s, Microsoft, Molson Coors, etc.

As a team lead of the Department of Organizational Development and Consulting, Martina's goal is to develop solutions that meet the actual needs of companies. Over the last ten years, she has been developing and improving the global flagship project Employer Partner certificate which represents the standard of excellence in human resource management.

Within the SELECTIO Group, Iva started on recruitment and selection projects and led a large number of complex customer searches in various industries with a focus on sales and marketing. As a Recruitment and Selection Project Manager, she had the opportunity to work for numerous international companies such as Henkel, Heineken, Philip Morris International, Styria, Hrvatski Telekom, IKEA, Pliva, Coca-Cola, and others. She researched the market, conducted interviews, assessed candidates' competencies, and gained an excellent insight into the labor market.

As an HR Consultant and trainer, she has participated in the development and implementation of programs focused on personal and professional development. She has held numerous workshops in the field of communication skills, change management, team dynamics, time management, coping with stress, and many others.

As a trainer, she participated in a large multi-year youth empowerment program to enter the job market.

Other professional experience includes consulting projects, certification in the project of excellence in human resource management Employer Partner certificate, and career counseling.

She graduated in psychology at the Faculty of Humanities and Social Sciences in Zagreb.