Our client, Pernod Ricard, is the world leader in the market of spirits and wines. Since its founding in 1975, Pernod Ricard has been constantly evolving, based on both organic growth and bold acquisitions.
For Pernod Ricard we are currently looking for a motivated and proactive individual for the position of:
Senior Brand Manager (m/f/d)
Location: Zagreb
Senior Brand Manager - Croatia, is responsible for leading the development and execution of brand strategies to increase equity, drive growth and maximize market share. In this position, you will work closely with cross-functional teams, including Marketing, Sales, and Finance, to develop and implement integrated strategic marketing plans, product launches and brand activations that meet consumer and market needs, promoting lasting brand loyalty. You will also be responsible for leading a team of two people, providing mentorship and guidance with a strong leadership approach.
Main responsibilities:
- Developing and implementing marketing plans by adapting the global brand strategy to local needs
- Planning above-the-line and below-the-line strategies
- Tracking the effectiveness of marketing strategy and activities based on KPIs
- Developing highly efficient collaboration with brand companies
- Overseeing budget management, financial planning, resource allocation, and cost control
- Leading marketing agencies and collaborating with other external providers
- Managing budget planning for the assigned portfolio and expense tracking
- Analyzing brand performance and applying insights to develop new strategies and activities
- Monitoring and evaluating AC Nielsen reports, IWSR reports, and retailer sell-out data
- Identifying opportunities and threats through careful market assessment
- Monitoring competitors' marketing activities and developing counter strategies
- Assisting in the realization of brand and corporate events
- Collaborating with the sales team to drive marketing actions
- Working closely with finance, logistics, and sales departments
Required skills, knowledge and experience:
- 5+ years of experience in marketing roles related to international brand management
- University degree
- Team Leadership – Ability to guide and inspire a team
- Creative problem solving with a winning and growth mindset
- Agile thinking and lateral thinking
- Proactive and goal-oriented approach
- Excellent knowledge of English
Your application will be treated as confidential.
SELECTIO Ltd. is licensed by the Ministry of Labour, Pension System, Family and Social Policy for performing mediation services for employment No. UP/I 102-02/09-04/15.
