Category Manager (m/f/d)
- Developing and implementing category strategies to meet sales and profit targets
- Analyzing market trends and consumer behaviour to identify opportunities for growth
- Developing, monitoring and optimizing portfolio & product assortment
- Conducting competitive analysis to assess market positioning
- Forecasting sales and setting pricing strategies for products in the category
- Developing brand strategy
- Planning new products development
- Developing brand communications
- New markets development
Required skills, knowledge and experience:
- Minimum bachelor’s degree in marketing
- 7+ years of experience in brand and category development role, preferably in FMCG
- Proficiency in brand strategy development and brand positioning and differentiation
- Knowledge of market research and consumer insights
- Creative thinking and storytelling
- Visual identity design and brand aesthetics
- Multi-channel marketing expertise
- Brand monitoring and analysis
- Collaboration with internal and external stakeholders
- Innovation and adaptability
- Strong project management skills
What Perutnina Ptuj Group offers:
- Opportunity to play a pivotal role in improving team performance & satisfaction and brand strategy development
- Collaborative and innovative work environment that values creativity, diversity, and continuous learning
- Competitive salary and benefits package
Your application will be treated as confidential.
